Isn't that the ultimate stimulus package available? Repeat business. The ultimate advertising, word of mouth, both positive and negative. When I first had a car and had the freedom to get whatever junk food I wanted for dinner at night, I started visiting a local Jack-in-the-box. Wouldn't you know it my car overheats in the drive-thru and I pull into a parking spot and eat my dinner. What I didn't expect was the Manager on duty, Jessica B. (yes I remember her name) to come out and ask if I was okay and how my food was. Needless to say I was a lil shocked, but it made me confident in returning to that location. Again the following week my car overheated again in the drive-thru and again I pulled into a parking spot and ate my food and she came out to check on me.
Needless to say, I frequented that particular Jack-In-The-Box on a regular basis, anywhere between 1-3 times a week. Jessica and I built up a certain "relationship" as manager/customer over a period of time. When she informed me she had been talked to regarding "her staff's" performance and if it didn't improve, she would be let go. Well, unfortunately there was no improvement, and she was let go. I went back a couple of times, and got horrible service, not to mention, I didn't even get the food I ordered 2 of the 3 times, so uummm, yeah I didn't go back to that location again. Instead I drive an extra 2 miles, and I go to a Jack-In-The-Box that has a friend of mine working there (that I was unaware of until I saw her) and I get happy people at the drive-thru and the food that I ordered.
Now that to me is an example of proper stimulus. I didn't get the service which appeals to me enough to return as a customer.... so I go somewhere else. Now yes I understand I'm going to the same chain, but not that location. Same with my grocery store. I drive an extra 2 miles to go to a cleaner store, even though it's the same store chain, the cleanliness of it has me sold. Same with the Wal-Mart. I refuse to go to the Wal-Mart that's right down the street from me, so instead I drive probably an extra idk, 10 miles to go to a Wal-Mart I like.
Why can't our companies accept lack of clients as a sign maybe they're doing something wrong? I understand with the whole Auto-bailouts there's many reasons for it, however, the average car should last a person 10 years total (roughly speaking). My car is a 2002 so I should expect it to last until 2012, anything longer than that, is gravy to me. However with the care I give it, even just the simple things like getting the oil changed every 3000 miles, my car should last me at least 200,000 miles if not more. So I will not be buying a car out of necessity in the near future. I would venture to guess a lot of people are in that same scenario too, they feel what's wrong with my car so why get another?
It really angers me that companies feel they need to be saved after having bad business practices for so long that it's finally able to be seen by anyone with a tv and they just want some money to throw at the problem while never doing anything about the cause of the storm. When Jesus and the disciples were in the boat when the storm came, what did Jesus do first after he was waken up from his sleep? Did he stop the waves??? Nope sure didn't, he first stopped what was causing the waves, the wind. Then after he stopped the wind, that's when he stopped the waves. If he had stopped the waves first, the wind would have continued to another batch of waves would have come. How does this relate.... Well if the companies applying for the "bailouts" haven't changed the business models which have landed them in this situation, what's another $800,000,000,000 going to do for them? Nothing but prolong the suffering and misery. What am I looking for out of all this? I just want companies to get back to their roots, honoring the people who keep their business running, not the CEO, CFO, COO, or any other 3 letter title, but the people who bring themselves into their stores and spend their hard earned money and say, yes I value your business and I want to see you continue. That's really what it's about. If you have happy customers, they'll keep coming back. But if you let a few too many unhappy customers go, you'll even lose your die-hard customers too.
That's all I have for now.
